A large portion of Paul Bay's time within citizenbay is spent helping organisations raise their capabilities in the world of media. Same for Bernhard Glock during his time at P&G and beyond.
So when Paul met Gerhard Louw (Senior International Media Manager of Deutsche Telekom) and found that his passion is the 'demystification' of Media, he could not resist inviting him to a Monday Media Chat.
In this chat, Gerhard shares his views on why raising understanding of Media is crucial for companies, and how Deutsche Telekom have gone about their own demystification journey.
As always, comments appreciated...
