About Paul Bay

  • citizenbay
    After 14 years at advertising and media agencies, and 4 years at Levi Strauss EMEA, Paul set up citizenbay in 2004 to help shake things up in marketing within organisations. We help organisations improve internal relationships (sales/marketing/finance/production), external relationships (content supplier/agency/media owner/client) and their communications strategies. From boardrooms to young talent, we help foster greater curiosity through workshops, internal conferences, one-on-one coaching, and interactive online services - curiosity breeds ideas. Clients include: Sony Music Europe, Samsung, BBC World, K-Swiss, Discovery Networks, The Economist, Twinings, start-ups and media, digital & creative agencies.
  • citizensound
    Paul set up citizensound 3 years ago. We define the sonic identity of brands, and shape their music strategy, come up with great little ideas and measure it all too. We also develop fresh marketing strategies for artists, their managers and labels.
  • left hand citizen
    Paul writes a blog for left-handers when he finds some time...

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    « March 2012 | Main | July 2012 »

    May 2012

    05/21/2012

    Monday Media Chat 24: La Agencia del Futuro - Una conversacion con Alejandro Terzi, Presidente de Ignis Media y Ideas del Fuego

     

     

     

     

    Por la primera vez, hacemos Monday Media Chat en español.

    Paul esta charlando con Alejandro Terzi, Presidente de dos agencias Argentinas: Ignis Media, una agencia de medios, y Ideas del Fuego, una agencia publicidad.

    Qual sera la agencia del futuro? Un regreso a las agencias integrales (creativos y medios) o un modelo que es un fusion de talentos mas amplio?

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    This is the first Monday Media chat in Spanish. Paul is speaking with Alejandro Terzi, the President of two Argentinian agencies: Ignis Media (media agency) and Ideas del Fuego (advertising agency).

    Our chat focuses on the future agency model. We discuss the potential return to the old' full service model' along with other options.

    As Alejandro says a the beginning, he has as many questions as answers to the search for the agency of the future. However, being in the rare situation of owning two distinct agencies in an exciting market, his insights are well worth a listen.

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    Tags: advertising agency, agencia del futuro, agencias de medios, agency model, alejandro terzi, citizenbay, future agency, ideas del fuego, ignis media, marketing, media agency, medios, monday media chat, nuevos modelos, paul bay

    About Bernhard Glock

    • Bernhard Glock Media
      Bernhard Glock recently set up Bernhard Glock Media Leadership Company LLC, providing strategic media consultancy and business development advice to advertisers, agencies, broadcasters and associations. Bernhard is a P&G veteran with 24 years experience, finishing as VP Global Media and Communications and VP Media Purchases.

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