Por la primera vez, hacemos Monday Media Chat en espaƱol.
Paul esta charlando con Alejandro Terzi, Presidente de dos agencias Argentinas: Ignis Media, una agencia de medios, y Ideas del Fuego, una agencia publicidad.
Qual sera la agencia del futuro? Un regreso a las agencias integrales (creativos y medios) o un modelo que es un fusion de talentos mas amplio?
----------
This is the first Monday Media chat in Spanish. Paul is speaking with Alejandro Terzi, the President of two Argentinian agencies: Ignis Media (media agency) and Ideas del Fuego (advertising agency).
Our chat focuses on the future agency model. We discuss the potential return to the old' full service model' along with other options.
As Alejandro says a the beginning, he has as many questions as answers to the search for the agency of the future. However, being in the rare situation of owning two distinct agencies in an exciting market, his insights are well worth a listen.