Paul Bay caught up with Iain Jacob, President of Dynamic Markets Starcom recently.
Paul has known Iain since his days at Motive. He was and continues to be a passionate believer in the contribution that media talent can make to the long term success of business.
He is someone Paul always looks forward to chatting with. So it was only a matter of time that Paul invited Iain to Monday Media Chat.
Iain gives us a taster of where he thinks the industry is heading, the challenges facing clients and the role of the media agency.
He shares some fascinating thinking around the need to shift our focus from the search for consumer insights to a wider understanding of human behaviour.
He also discusses what he sees as the model of a successful modern brand : Listen, Develop, Serve.
Go have a listen to what he has to say. Ten minutes well spent.
Comments appreciated as always
