Paul Bay had a Monday Media Chat with Maarten Albarda of AB-InBev recently. Maarten shared his views on the shifting nature of how brands connect with people.
The media investment shift, such as from TV to online video, is also bringing a shift in the language the industry is using. Maarten also shared his thoughts how these shifts impact on broadcasters. Finally Maarten is asked what AB-InBev is looking for in an advertising or media agency to help the company respond to these shifts.
Sadly, the visual is poor (bandwidth problems for skype) and Paul's voice was lost (replaced by the questions posted on slides!). However, Maarten's insights and thoughts are worth every minute of your time.
As always, please feel free to get involved and share your thoughts
