citizenbay After 14 years at advertising and media agencies, and 4 years at Levi Strauss EMEA, Paul set up citizenbay in 2004 to help shake things up in marketing within organisations.
We help organisations improve internal relationships (sales/marketing/finance/production), external relationships (content supplier/agency/media owner/client) and their communications strategies.
From boardrooms to young talent, we help foster greater curiosity through workshops, internal conferences, one-on-one coaching, and interactive online services - curiosity breeds ideas.
Clients include: Sony Music Europe, Samsung, BBC World, K-Swiss, Discovery Networks, The Economist, Twinings, start-ups and media, digital & creative agencies.
citizensound Paul set up citizensound 3 years ago. We define the sonic identity of brands, and shape their music strategy, come up with great little ideas and measure it all too. We also develop fresh marketing strategies for artists, their managers and labels.
left hand citizen Paul writes a blog for left-handers when he finds some time...
This time Paul Bay (citizenbay) and Bernhard Glock (Media Leadership Company) discuss whether there is a time for Media Agencies to turn down the opportunity to pitch for a client's business.
We suggest that sometimes it makes better business sense to step away...
We aim to interview more and more people from the industry to gather their views on the evolution of the industry and the challenges we face.
Paul Bay met up with Brian Jacobs recently to talk with him about start-ups in the media industry. These are exciting times. There are so many truly fantastic new businesses, ideas, concepts, products and services appearing.
However, getting an audience with the decision-makers on the brand and agency side is possibly one of the biggest challenges for these businesses. Brian and I discuss.
