About Paul Bay

  • citizenbay
    After 14 years at advertising and media agencies, and 4 years at Levi Strauss EMEA, Paul set up citizenbay in 2004 to help shake things up in marketing within organisations. We help organisations improve internal relationships (sales/marketing/finance/production), external relationships (content supplier/agency/media owner/client) and their communications strategies. From boardrooms to young talent, we help foster greater curiosity through workshops, internal conferences, one-on-one coaching, and interactive online services - curiosity breeds ideas. Clients include: Sony Music Europe, Samsung, BBC World, K-Swiss, Discovery Networks, The Economist, Twinings, start-ups and media, digital & creative agencies.
  • citizensound
    Paul set up citizensound 3 years ago. We define the sonic identity of brands, and shape their music strategy, come up with great little ideas and measure it all too. We also develop fresh marketing strategies for artists, their managers and labels.
  • left hand citizen
    Paul writes a blog for left-handers when he finds some time...

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    « Monday Media Chat 16: Media Agency of the Future - views from Steve King and Mike Cooper | Main | Monday Media Chat 18: I am a business with a great idea/service/product - Do I take it to the media agency or the client? »

    10/05/2010

    Monday Media Chat 17: What is the Role of the client Media Director?

    Brands need to be agile, nimble and highly responsive to the shifting expectations of people.

    That is opening up a growing debate amongst brands about the shape and skill sets required within the brand team and across the organisation as a whole.

    Paul Bay (founder, citizenbay & citizensound) and Bernhard Glock (founder, Media Leadership Company) discuss the present role of the brand's Media Director, and how this role may evolve in the near future.

     

     

    For those companies who are not in a position to have a full time Media Director (which is a lot of you), we also have some thoughts that might be of use...

    Comments as ever really appreciated.

     

    Tags: agile brand, bernhard glock, brand, citizenbay, citizensound, media director, media leadership company, meme, monday media chat, nimble brand, Paul Bay

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    About Bernhard Glock

    • Bernhard Glock Media
      Bernhard Glock recently set up Bernhard Glock Media Leadership Company LLC, providing strategic media consultancy and business development advice to advertisers, agencies, broadcasters and associations. Bernhard is a P&G veteran with 24 years experience, finishing as VP Global Media and Communications and VP Media Purchases.

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