The Monday Media Chat

Monday Media Chat 18: I am a business with a great idea/service/product - Do I take it to the media agency or the client?

This week Paul Bay (citizenbay, citizensound) and Bernhard Glock (Media Leadership Company) discuss the big question that faces many start ups, media brands and businesses with a fantastic new product or service.
Should you take the idea/product/service direct to the client or should they take it to the media agency?

It could be a brilliant new mobile offering. Perhaps it is an exciting transmedia concept, or a fascinating service that leverages peer-to-peer groups in an innovative way.  Or it could be a number of other equally exciting offerings.

Which route will increase your chances of getting considered?

Paul and Bernhard consider the value of both routes, and offer some advice to companies as they embark on this challenge.

 

Monday Media Chat 17: What is the Role of the client Media Director?

Brands need to be agile, nimble and highly responsive to the shifting expectations of people.

That is opening up a growing debate amongst brands about the shape and skill sets required within the brand team and across the organisation as a whole.

Paul Bay (founder, citizenbay & citizensound) and Bernhard Glock (founder, Media Leadership Company) discuss the present role of the brand's Media Director, and how this role may evolve in the near future.

 

 

For those companies who are not in a position to have a full time Media Director (which is a lot of you), we also have some thoughts that might be of use...

Comments as ever really appreciated.