This week Paul Bay (citizenbay, citizensound) and Bernhard Glock (Media Leadership Company) discuss the big question that faces many start ups, media brands and businesses with a fantastic new product or service.
Should you take the idea/product/service direct to the client or should they take it to the media agency?
It could be a brilliant new mobile offering. Perhaps it is an exciting transmedia concept, or a fascinating service that leverages peer-to-peer groups in an innovative way. Or it could be a number of other equally exciting offerings.
Which route will increase your chances of getting considered?
Paul and Bernhard consider the value of both routes, and offer some advice to companies as they embark on this challenge.