About Paul Bay

  • citizenbay
    After 14 years at advertising and media agencies, and 4 years at Levi Strauss EMEA, Paul set up citizenbay in 2004 to help shake things up in marketing within organisations. We help organisations improve internal relationships (sales/marketing/finance/production), external relationships (content supplier/agency/media owner/client) and their communications strategies. From boardrooms to young talent, we help foster greater curiosity through workshops, internal conferences, one-on-one coaching, and interactive online services - curiosity breeds ideas. Clients include: Sony Music Europe, Samsung, BBC World, K-Swiss, Discovery Networks, The Economist, Twinings, start-ups and media, digital & creative agencies.
  • citizensound
    Paul set up citizensound 3 years ago. We define the sonic identity of brands, and shape their music strategy, come up with great little ideas and measure it all too. We also develop fresh marketing strategies for artists, their managers and labels.
  • left hand citizen
    Paul writes a blog for left-handers when he finds some time...

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    « August 2010 | Main | October 2010 »

    September 2010

    09/28/2010

    Monday Media Chat 16: Media Agency of the Future - views from Steve King and Mike Cooper

    Well, we promised to bring you thoughts from people other than ourselves, and here we are delivering on our promise.

    Last week, Paul Bay (citizenbay & citizensound) & Bernhard Glock (Media Leadership Company) discussed the Media Agency of the Future. This week's post has the views of two people who consider what the agency of the future will look like every day.

    First we have Steve King, Global CEO of ZenithOptimedia. Steve shares his views on the powerplay around content, and how the agency needs to fit around this.

    Then we have Mike Cooper, Global CEO of PHD Worldwide. Mike highlights the impact that technology is having on the evolution of the media agency.

     

     

    These are two powerful voices in the media industry, but they are only two. We would love to hear what you have to say. Whether you are working for one of the big agency networks, for an independent, or a start up specialist agency, we would love to hear from you. So send in your youtube/vimeo clip, share your thoughts in audio format, or just comment below...

    Huge thanks to Steve and Mike for taking the time out to share their thoughts. We hope this will be the first of many such interviews...

     

    Comments (3)

    Tags: agency, bernhard glock, citizenbay, digital agency, media agency, media agency of the future, media leadership company, mike cooper, monday media chat, mondaymediachat, new business model, paul bay, phd worldwide, steve king, zenith optimedia

    09/20/2010

    Monday Media Chat 15: The Media Agency of the Future

    Summer is over, and Paul Bay (founder of citizenbay & citizensound) and Bernhard Glock (founder of Media Leadership Company) are back for another Monday Media Chat.

    This time we take on the topic of the Media Agency of the Future.

    Will it be a strategic communications agency, straddling all forms of consumer engagement? Or will we see a splintering of the present major agencies into smaller specialist offerings?

    Your thoughts and comments always appreciated.

    Comments (2)

    Tags: Agency Model, Agency of the future, Bernhard Glock, citizenbay, Future Agency Model, Media Agency, Media Leadership, Monday Media Caht, mondaymediachat, Paul Bay

    About Bernhard Glock

    • Bernhard Glock Media
      Bernhard Glock recently set up Bernhard Glock Media Leadership Company LLC, providing strategic media consultancy and business development advice to advertisers, agencies, broadcasters and associations. Bernhard is a P&G veteran with 24 years experience, finishing as VP Global Media and Communications and VP Media Purchases.

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