This week, Paul Bay (founder of citizenbay and citizensound) and Bernhard Glock (founder of Media Leadership Company) discuss the term Social Media. Possibly the most used phrase in the marketing world right now, yet we sense there is a lot of misunderstanding as to what social media actually is. That deserves more than a five minute chat, but Bernhard and I start the ball rolling with this little piece
We also discuss why a focus on the 'media' part of Social Media is the wrong way to go