The Monday Media Chat

Monday Media Chat 12 – Helping Small and Medium Sized Businesses

This week, Bernhard Glock (Media Leadership Company) waits for Paul Bay (citizenbay, citizensound) to turn up, only to find that Paul has been involved in a very interesting project over the last couple of months - brought together by the Daily Telegraph and T-Mobile - helping SMEs (Small & Medium sized Enterprises) in the UK.

 

For most companies, the discussion of a media budget is non-existent. The marketing investment is small, but relative to their business, is extremely significant.

 

Paul shares some of his experiences when he helped a couple of small businesses with their marketing challenges.

 

He and Bernhard reveal they think is the most important ingredient of successful marketing for a small business.

MMC 11 - The return of TV and the rise of Emotional Media

Paul Bay (citizenbay & citizensound) and Bernhard Glock (Media Leadership Company) begin the second series of mondaymedia chat with a brief discussion on the resurgence of TV in the U.S. and elsewhere and it's role in driving usage of other communications channels.

Plus, Paul and Bernhard challenge the industry to move beyond media defined by the physical means (TV, Radio, Posters, Online) to a definition of media based on the emotional and the sensorial.