About Paul Bay

  • citizenbay
    After 14 years at advertising and media agencies, and 4 years at Levi Strauss EMEA, Paul set up citizenbay in 2004 to help shake things up in marketing within organisations. We help organisations improve internal relationships (sales/marketing/finance/production), external relationships (content supplier/agency/media owner/client) and their communications strategies. From boardrooms to young talent, we help foster greater curiosity through workshops, internal conferences, one-on-one coaching, and interactive online services - curiosity breeds ideas. Clients include: Sony Music Europe, Samsung, BBC World, K-Swiss, Discovery Networks, The Economist, Twinings, start-ups and media, digital & creative agencies.
  • citizensound
    Paul set up citizensound 3 years ago. We define the sonic identity of brands, and shape their music strategy, come up with great little ideas and measure it all too. We also develop fresh marketing strategies for artists, their managers and labels.
  • left hand citizen
    Paul writes a blog for left-handers when he finds some time...

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    « Bernhard Glock and Paul Bay welcome you to the mondaymediachat. | Main | Monday Media Chat 2: What is the future for Media Agencies? »



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    Hey Caroline
    Thanks for your insights. You are absolutely right about the Trust factor, which is why Bernhard and I raised this in another monday media chat. Hope you come back and continue to get involved...that's what this blog is all about.

    Caroline Devys

    Thank you very much for your insights.
    Totally agree with you that in the past 18 months, clients have been abusing their powers and called too many pitches.
    However, I also believe that agencies (I am refering to media agencies here) have also partly got themselves to blaim, with a lack of transparency of their business model.
    You refer to consultants, saying they would never agree to participate to pitches in the way agencies do. This is true. But, consultants, I feel, are usually more transparent about their fees and scope of services (and never work for free - unlike agencies).
    Trust is key and I'm afraid that in today's climate, this frenzy of pitches has led to a lot of over-promises from agencies, which might lead to another round of pitches next year - or certainly strained relationships, when clients realised that what was promised to them has not been delivered.


    Nice comparison with the world of politics Tom.

    Some in the agency world might argue that some of their clients already have them on call 24/7 though!

    Mind you, with big agency networks showcasing lots of dots on maps, but not necessarily delivering 24/7 service, you make a relevant point.

    One thing though, how geared up are clients to acting upon 24/7 service?

    Tom Himpe

    Couldn't agree more. You can compare the pitch phenomenon with political elections. Politicians should ideally be judged and evaluated on an ongoing basis, rather than every few years. Do politicians work to be elected, or get elected to work? Same for agencies: do agencies work to pitch, or pitch to work, as you say?

    I really like the notion of the 24/7, always-on agency. This is still complete fiction in most full-service agencies today.

    The comments to this entry are closed.

    About Bernhard Glock

    • Bernhard Glock Media
      Bernhard Glock recently set up Bernhard Glock Media Leadership Company LLC, providing strategic media consultancy and business development advice to advertisers, agencies, broadcasters and associations. Bernhard is a P&G veteran with 24 years experience, finishing as VP Global Media and Communications and VP Media Purchases.

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