About Paul Bay

  • citizenbay
    After 14 years at advertising and media agencies, and 4 years at Levi Strauss EMEA, Paul set up citizenbay in 2004 to help shake things up in marketing within organisations. We help organisations improve internal relationships (sales/marketing/finance/production), external relationships (content supplier/agency/media owner/client) and their communications strategies. From boardrooms to young talent, we help foster greater curiosity through workshops, internal conferences, one-on-one coaching, and interactive online services - curiosity breeds ideas. Clients include: Sony Music Europe, Samsung, BBC World, K-Swiss, Discovery Networks, The Economist, Twinings, start-ups and media, digital & creative agencies.
  • citizensound
    Paul set up citizensound 3 years ago. We define the sonic identity of brands, and shape their music strategy, come up with great little ideas and measure it all too. We also develop fresh marketing strategies for artists, their managers and labels.
  • left hand citizen
    Paul writes a blog for left-handers when he finds some time...

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    « Monday Media Chat 2: What is the future for Media Agencies? | Main | Monday Media Chat 4: Are Awards of value to your business? »

    04/19/2010

    Monday Media Chat 3: What works best: Global, Pan-Regional or Local?

    So on to Monday Media Chat 3. Paul Bay (founder of citizenbay and citizensound) and Bernhard Glock (founder of Bernhard Glock Media Leadership Company) discuss the pendulum of power between global, pan-regional and local organisational structures of companies, and how this impacts on excellence in strategy and execution.


    We touch on the 'it won't work here' syndrome at a local level, along with a critique of media imperialism, together with some quick thoughts on how to manage the tensions between central and local power bases...

    As ever we would love to hear your thoughts and comments.

    As ever, we have a high res HD version is right here

    pendulum of power...

    Tags: Bernhard Glock, brand organisations, brand planning, brand structures, citizenbay, citizensound, global, glocal, local, marketing structures, media buying, Media Leadership Company, media planning, Monday Media Chat, mondaymediachat, pan-regional, Paul Bay

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    About Bernhard Glock

    • Bernhard Glock Media
      Bernhard Glock recently set up Bernhard Glock Media Leadership Company LLC, providing strategic media consultancy and business development advice to advertisers, agencies, broadcasters and associations. Bernhard is a P&G veteran with 24 years experience, finishing as VP Global Media and Communications and VP Media Purchases.

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