citizenbay

citizenleaf

Found this leaf on holiday.

Close to my logo colouring, so thought I would put it up. Looks nice.

IMM07: A visual summary

You want to know what IMM07 looked like? Well, here is a great visual summary of the three day course/conference, pulled together by the photographer David Banks. He was on hand to capture the event, and has put together a little taster of what went on. As always, he captures the moment perfectly whilst also snapping some arty shots too!

Thanks to David for some of the shots used on my posts on IMM07 (and the shot of my shoes which now graces the blog!)

What is on your bedroom wall?

William likened your myspace page to your bedroom wall. I liked this comment a lot.

It got me thinking. What can you tell about youth just by having a look at their bedroom wall? Well, I found something that you all might like.

Came across this photo posted up by an interesting individual.

They reference the work of Sam Gosling, who carried out some research into what your Office and Bedroom space says about you. There is a section on music preferences and on webpages too, but will have a look at those ones later. Let me know what you think.

Iconic logo from Chupa Chups

Salvador Dali designed this in 1969. Try to fault it...then fail!

We Rule Point of Sale... suckers...

Juli Iborra Perez, Visibility Manager of Chupa Chups shared the company approach to getting stand out at Point of Sale.

The Chupa Chups Point of Sale really is a great example of Transformation Idea. Location is clearly crucial in POS, yet you can have the best position in store and still not get noticed... (which chewing gum do you go for?). Stunning design at Point of Sale can make or break a brand.

Chupa Chups is an example of functional,simple and democratic design. Living in Barcelona for three years, and now in London with my young son, I know only too well the effectiveness of their in-store displays!

PS Watermelon is by far the best flavour...

innocently Simple...

Simple & innocent, zagging when everyone else zigs...you get the idea...

Brand Transformation...Simply Done

When it comes to marketing decisions, the ones made by innocent have redefined the food & beverage market. Jamie Mitchell, UK Marketing Director of innocent, showed us how transformation can come in little things…

Turning the contents label into a marketing tool AND something consumers seek out and enjoy is a rare feat. Their wonderful labels have totally tranformed the little box of information on the packaging. Brilliant.

One consumer said:
“Every day I sit at my desk and read your label and it puts a smile on my face…I have started reading them out to colleagues”

M&M Europe Awards night

Great night had by most at the 2006 Media and Marketing Europe Awards night. Good to see non-UK based international agencies collecting awards. Congratulations to OMD as media agency of the year and Fallon as Creative Agency of the Year. Some might feel that Fallon won the award on the basis of one ad - the Sony Bravia Bouncing Balls ad. Not sure of that myself.

One thing is for sure. Making a simple ad is becoming as cool as Cliff Richard and Johnny Halliday. The Sony Bravia ad has managed to prove that there is life in the old dog yet. First we have the memorable visual elements, then the strong sonic branding which has taken a life of it's own (and shifted lots of units for Jose Gonzalez), add to that the contribution of word of mouth to it's status as a great ad and of course the little matter of it's contribution to helping Sony sell lots of tellies.

This ad has done more than just shift tellies and CDs though. It has highlighted the overall contribution that great creative work still makes to the success of the clients business. In a world of growing focus on procurement, numbers and ROI, we should celebrate such stunning work that proves epic ads can help shift units. We should fight any move towards mediocrity, which inevitably comes with shifts towards marketing by spreadsheet.

So if Fallon won the award for only this one piece of work, well frankly good on them.

And good on M&M Europe for ensuring that these awards are given out for campaigns judged equally on communications insights, media brilliance, creative excellence and business results. Looking forward to seeing even more great work next year.

Off to the Media & Marketing Awards tonight

Helped on the judging again this year.
Will be interesting to see which campaign wins the top award this year.

Will it be one that is packed full of ROI success measures?

Will it be one with the Branded Content Idea?

Will be one that demonstrates brilliance in understanding how communities filter out or allow brands in to their world?

Or will it be one with a bit of telly, a smattering of print and a 'funky' outdoor poster?

We shall see...

I will also be looking out for how the media brands will be marketing themselves at the event. I presume EPSN will be bringing the red balloons...

Creative Outdoor part 2...

Well, here is another one from New York.

Saatchi & Saatchi made manhole covers in Manhattan look like steaming cups of Folgers Coffee. Again, with the steam rising up from the manhole covers, the immediate connection between the steaming coffee and the covers is apparent. Yet is it just me that worries whether Folgers Coffee smells and tastes like the sewers? I don't drink coffee, so maybe why this piece of 'creative media' really doesn't work for me...