Saw this outdoor ad for Target in the U.S. here. It is found at Penn Station New York as part of a campaign for the retailer Target. The spots you can see are a bunch of logos. The use of train station stairs, using
StareWays AdStep technology
no less. not sure where the technology comes in, but they do do some lovely
work.
However, this one for Target seems to be wrong in so many ways. The publicity shot suggests either people are scared of walking up the stairs in this station for fear of treading on the brand, or the photographer's assistant kept everyone away. Alternatively, people just don't go to this station, what is message for them other than "have you got good eyesight"?
It seems though that is is part of "Target's Station Domination Campaign"...so that's alright then...