citizenbay

Keep off the Grass...

Further to my post from Prague, i was reminded of a recent trip to Berlin.

I had a stroll through a park near the Brandenburg Gate and what did I find?

People ignoring the paths laid out for them...

What is going on?

People should respect the paths...shouldn't they?

So here I am in Prague gazing out the window of a Taxi, when I see this.

Instead of walking along the path and following it round, people have decided to walk across the grass and find a short-cut...

Why don't people respect the pathways?

Well, over the last few months, this has been bugging me. Wherever I travel I see people have walked across the grass. Not very eco-friendly for a start is it? Or respectful of the pathways as laid down by town planners and architects.

This has helped shaped my thinking on marketing issues with my clients over the last few months. I will share more on this in future posts...

Creative Outdoor part 2...

Well, here is another one from New York.

Saatchi & Saatchi made manhole covers in Manhattan look like steaming cups of Folgers Coffee. Again, with the steam rising up from the manhole covers, the immediate connection between the steaming coffee and the covers is apparent. Yet is it just me that worries whether Folgers Coffee smells and tastes like the sewers? I don't drink coffee, so maybe why this piece of 'creative media' really doesn't work for me...

Is this creative or downright wrong?

Saw this outdoor ad for Target in the U.S. here. It is found at Penn Station New York as part of a campaign for the retailer Target. The spots you can see are a bunch of logos. The use of train station stairs, using

StareWays AdStep technology

no less. not sure where the technology comes in, but they do do some lovely work.

However, this one for Target seems to be wrong in so many ways. The publicity shot suggests either people are scared of walking up the stairs in this station for fear of treading on the brand, or the photographer's assistant kept everyone away. Alternatively, people just don't go to this station, what is message for them other than "have you got good eyesight"?

It seems though that is is part of "Target's Station Domination Campaign"...so that's alright then...