Distinctive beer, not a distinctive brand logo

Organic beer in Copenhagen, originally uploaded by citizenbay1.

In Copenhagen, my old friend Helene Venge took me for a walk along the wonderful waterfront. We grabbed a beer and a sit down after a while. The beer, a local organic one called Thy Pilsner was pretty good. But here is my problem. Just look at the logo. In a market of Carlsberg and Tuborg and others, why would a beer that has something contemporary (organic) to offer, go for such an ordinary visual design? Wasn't this eer crying out for a fresh approach to visual branding? A missed opportunity.