Anheuser-Busch U.S. is launching its own in-house film and TV production company, says Ad Age The content, based around comedy, will be sent out via the net and mobile channels. It's all about
looking for new ways to reach beer drinkers through innovative means of communications..
Advertising Agencies and production companies inevitably don't like to see such client moves as it undermines their ability to deliver great content for the brands. Clients will always have a go at doing things in-house though, whether it is making their own ads or buying their own media. They are either not getting the brilliant work they hear about, or just think they can do it better and cheaper.
However, most brands will not bring content creation in-house for some time yet, and will continue to look to expert advisors to help them. Partnerships between agencies and production companies will inevitably grow to offer a fused service. Until then, citizenbay has been helping production companies get their heads around dealing with clients, and helping clients get their heads around content creation...
Comments