About Paul Bay

  • citizenbay
    After 14 years at advertising and media agencies, and 4 years at Levi Strauss EMEA, Paul set up citizenbay in 2004 to help shake things up in marketing within organisations. We help organisations improve internal relationships (sales/marketing/finance/production), external relationships (content supplier/agency/media owner/client) and their communications strategies. From boardrooms to young talent, we help foster greater curiosity through workshops, internal conferences, one-on-one coaching, and interactive online services - curiosity breeds ideas. Clients include: Sony Music Europe, Samsung, BBC World, K-Swiss, Discovery Networks, The Economist, Twinings, start-ups and media, digital & creative agencies.
  • citizensound
    Paul set up citizensound 3 years ago. We define the sonic identity of brands, and shape their music strategy, come up with great little ideas and measure it all too. We also develop fresh marketing strategies for artists, their managers and labels.
  • left hand citizen
    Paul writes a blog for left-handers when he finds some time...

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    Media Buying

    02/08/2009

    Media Agency: Don't you just buy TV space?

    When I started at McCann Erickson, as a TV buyer, the media department was seen as the ugly side of the full service agency.

    Clients would be enamoured by the Creative Director's genius (and pool table), and be pampered by the Bag Carrying account service teams.

    A visit to the media department floor normally involved a swift passing through the press planning section (for some reason close to the lift), whilst the TV buying team (as far from the lift as possible) never seemed to warrent any visits at all.

    Continue reading "Media Agency: Don't you just buy TV space?" »

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    Tags: citizenbay, mainardo de nardis, media agency, media buying, media planning, nick brien, steve king

    About Bernhard Glock

    • Bernhard Glock Media
      Bernhard Glock recently set up Bernhard Glock Media Leadership Company LLC, providing strategic media consultancy and business development advice to advertisers, agencies, broadcasters and associations. Bernhard is a P&G veteran with 24 years experience, finishing as VP Global Media and Communications and VP Media Purchases.

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