About Paul Bay

  • citizenbay
    After 14 years at advertising and media agencies, and 4 years at Levi Strauss EMEA, Paul set up citizenbay in 2004 to help shake things up in marketing within organisations. We help organisations improve internal relationships (sales/marketing/finance/production), external relationships (content supplier/agency/media owner/client) and their communications strategies. From boardrooms to young talent, we help foster greater curiosity through workshops, internal conferences, one-on-one coaching, and interactive online services - curiosity breeds ideas. Clients include: Sony Music Europe, Samsung, BBC World, K-Swiss, Discovery Networks, The Economist, Twinings, start-ups and media, digital & creative agencies.
  • citizensound
    Paul set up citizensound 3 years ago. We define the sonic identity of brands, and shape their music strategy, come up with great little ideas and measure it all too. We also develop fresh marketing strategies for artists, their managers and labels.
  • left hand citizen
    Paul writes a blog for left-handers when he finds some time...

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    « Learning from the U.S. Media Agency of the Year | Main

    03/17/2009

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    Hear hear.

    No one can pretend to have all the answers at the moment, but the one thing we all know is that something new is needed.

    Whether you are reading this as a marketing organisation that senses there need to be better ways to get involved with your consumers (and more relevant ways to have a financial relationship with them), or whether you are an agency that is yearning to give the freshest advice to just such an organisation, we all need to make sure we are genuinely searching for the right answers rather than paying lip-service to them whilst we suck the last breaths of air out of the old model until we wonder why we're suffocating.

    Its easy to be awash with good ideas, and to fill the air with plenty of 'what ifs', but success will come when people are ready to put some news ideas into action and make the change happen, each in their own small way.

    The comments to this entry are closed.

    About Bernhard Glock

    • Bernhard Glock Media
      Bernhard Glock recently set up Bernhard Glock Media Leadership Company LLC, providing strategic media consultancy and business development advice to advertisers, agencies, broadcasters and associations. Bernhard is a P&G veteran with 24 years experience, finishing as VP Global Media and Communications and VP Media Purchases.

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