About Paul Bay

  • citizenbay
    After 14 years at advertising and media agencies, and 4 years at Levi Strauss EMEA, Paul set up citizenbay in 2004 to help shake things up in marketing within organisations. We help organisations improve internal relationships (sales/marketing/finance/production), external relationships (content supplier/agency/media owner/client) and their communications strategies. From boardrooms to young talent, we help foster greater curiosity through workshops, internal conferences, one-on-one coaching, and interactive online services - curiosity breeds ideas. Clients include: Sony Music Europe, Samsung, BBC World, K-Swiss, Discovery Networks, The Economist, Twinings, start-ups and media, digital & creative agencies.
  • citizensound
    Paul set up citizensound 3 years ago. We define the sonic identity of brands, and shape their music strategy, come up with great little ideas and measure it all too. We also develop fresh marketing strategies for artists, their managers and labels.
  • left hand citizen
    Paul writes a blog for left-handers when he finds some time...

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    « Monday Media Chat 14: Putting the Social into Social Media | Main | Monday Media Chat 16: Media Agency of the Future - views from Steve King and Mike Cooper »

    09/20/2010

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    citizenbay

    thanks of the great input Mayssoun. It will be interesting to see if people agree with you. It is clear that digital technology has been a game changer for Agencies. However, there is a new game in the wings every week these days.
    I agree that proximity to the 'client' is going to be less of an issue. If clients want the best talent, and cannot find it on their doorstep, then why can't they go further afield, and let digital technology shorten the distance?
    With regards your comment on the importance of human interaction adding a compassionate touch to business, I would disagree. It is a core fundamental to business success, and building trust between two partners. I do not say that such interaction always has to involve face-to-face in the same room (the contribution of skype to human interaction has been profound) but just that we should not treat it as an add-on. It is not a widget.

    Mayssoun

    Hey P & B,
    I believe the future is here, it is a matter of time before it reveals itself as present and we embrace the change it brings.
    The virtual digital world delivers today all the solutions we can possibly think of. The human direct interaction will still ad a compassionate edge to business handling in the communications world, but my thinking is that sooner than we think, the net will be our primary supplier for all our communication requirements. The economic meltdown got everyone to revisit their expansion theories, there will be less people behind the desks but who will offer a wider spectrum of services on the Agencies side beacuse, on the end user side there will be more cost consciousness and a more demanding Clients who can get serviced from anywhere in the world on their ipads for a really competitive price an Agency cannot afford to offer...

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    About Bernhard Glock

    • Bernhard Glock Media
      Bernhard Glock recently set up Bernhard Glock Media Leadership Company LLC, providing strategic media consultancy and business development advice to advertisers, agencies, broadcasters and associations. Bernhard is a P&G veteran with 24 years experience, finishing as VP Global Media and Communications and VP Media Purchases.

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