This week, Paul Bay (citizenbay and citizensound) and Bernhard Glock
(Media Leadership Company) consider what Media Agencies could learn from
Advertising Agencies.
Whether Media Agencies like it or not, clients are more open to considering Advertising Agencies as purveyors of strategic insight rather than Media Agencies.
Whether Media Agencies like it or not, clients are more open to considering Advertising Agencies as purveyors of strategic insight rather than Media Agencies.
Bernhard and I investigate the reasons why this is so, and what Media Agencies can do to change client perceptions of them.
Is it merely that Media Agencies lack the art of storytelling?
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