About Paul Bay

  • citizenbay
    After 14 years at advertising and media agencies, and 4 years at Levi Strauss EMEA, Paul set up citizenbay in 2004 to help shake things up in marketing within organisations. We help organisations improve internal relationships (sales/marketing/finance/production), external relationships (content supplier/agency/media owner/client) and their communications strategies. From boardrooms to young talent, we help foster greater curiosity through workshops, internal conferences, one-on-one coaching, and interactive online services - curiosity breeds ideas. Clients include: Sony Music Europe, Samsung, BBC World, K-Swiss, Discovery Networks, The Economist, Twinings, start-ups and media, digital & creative agencies.
  • citizensound
    Paul set up citizensound 3 years ago. We define the sonic identity of brands, and shape their music strategy, come up with great little ideas and measure it all too. We also develop fresh marketing strategies for artists, their managers and labels.
  • left hand citizen
    Paul writes a blog for left-handers when he finds some time...

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    « Monday Media Chat 12 – Helping Small and Medium Sized Businesses | Main | Monday Media Chat 14: Putting the Social into Social Media »

    08/02/2010

    Monday Media Chat 13: What Media Agenices can learn from Advertising Agencies

    This week, Paul Bay (citizenbay and citizensound) and Bernhard Glock (Media Leadership Company) consider what Media Agencies could learn from Advertising Agencies.


    Whether Media Agencies like it or not, clients are more open to considering Advertising Agencies as purveyors of strategic insight rather than Media Agencies.

    Bernhard and I investigate the reasons why this is so, and what Media Agencies can do to change client perceptions of them.

    Is it merely that Media Agencies lack the art of storytelling?

    Tags: advertising agencies, bernhard glock, citizenbay, client agency relationship, client perception, media agencies, media leadership company, monday media chat, mondaymediachat, paul bay, storytelling

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    About Bernhard Glock

    • Bernhard Glock Media
      Bernhard Glock recently set up Bernhard Glock Media Leadership Company LLC, providing strategic media consultancy and business development advice to advertisers, agencies, broadcasters and associations. Bernhard is a P&G veteran with 24 years experience, finishing as VP Global Media and Communications and VP Media Purchases.

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