This week, Bernhard Glock (Media Leadership Company) waits for Paul Bay (citizenbay, citizensound) to turn up, only to find that Paul has been involved in a very interesting project over the last couple of months - brought together by the Daily Telegraph and T-Mobile - helping SMEs (Small & Medium sized Enterprises) in the UK.
For most companies, the discussion of a media budget is non-existent. The marketing investment is small, but relative to their business, is extremely significant.
Paul shares some of his experiences when he helped a couple of small businesses with their marketing challenges.
He and Bernhard reveal they think is the most important ingredient of successful marketing for a small business.