Paul Bay (citizenbay & citizensound) and Bernhard Glock (Media Leadership Company) discuss the critical issue of consumer trust.
In his role as the President of the World Federation of Advertisers (WFA) Bernhard considers how the role of regulatory bodies and how advertisers need to respond to these bodies.
Paul meanwhile considers why consumers deserve better service from companies, and why true engagement with consumers means actually taking the time and having the means to listen to people.
Paul and Bernhard also touch upon the sensitive issue of a person's Digital DNA - personal information placed on the net, which then is used by companies for improved targeting. What is and is not acceptable?