Paul Bay and Bernhard Glock tackle the subject of Industry Awards this Monday.
Is there a point to them or merely self-congratulations?
Can they help Agencies showcase their value to potential clients or do they have no value at all?
What makes a great entry and one that the judges send to the bin straight away?
Bernhard was recently the President of the Judging Panel for the Valencia Festival of Media and has been a judge on a number of occasions.
Paul has also sat on many judging panels, as well as written many entries himself - and picked up a few awards in his Agency and Client days along the way.
They bring their experience together to share some thoughts and tips.