Global & Local. Finance & Marketing. Agency & Client.
Throughout the brand communications industry, the coming together of a multitude of cultures and communities creates intense opportunities for business...and incredible tensions too...
Here are three services from citizenbay to help make a positive cultural shift:
The client is multi-dimensional, yet Agencies and Content Owners sometimes focus in on only a part.
Opportunities get missed. Focus gets misplaced. Chances gone.
Drawing upon personal experience as a client and from his network of client contacts, citizenbay has developed a programme of workshops to help Agencies and Content Owners build stronger relationships with potential or existing clients.
The programme covers strategic issues such as Category Management and Understanding the Client Mentality, through to more practical issues such as Improved Selling to Clients and How to Present For the Client Not For Yourself
Recent Example: Discovery Networks EMEA
2 Relationship Auditing
Agency Auditors rightly
focus on looking for efficiencies in the monetary investments made by
Agencies on their client's behalf.
However, Agencies and Clients expend large amounts of emotional currency throughout their relationship.
A
great Client/Agency relationship is one built on trust and a close
working bond.
Pitches are judged as much on the value of personal chemistry as on the value of the ideas.
Which is why citizenbay provides a
special service for Agencies and Clients called Relationship Auditing.
With both Agency and Client experience behind him, citizenbay helps analyse their relationship, work out where areas can be improved, and plans a way forward for a stronger working and personal relationship between both parties.
Recent Example: Sony Music EMEA
You have a clear brand positioning, a nice logo and a brand book extolling the virtues of the brand.
However, your colleagues, be they in Sales or in Marketing, don't seem to get it. They seem disconnected from the 'Brand'.
In this ever more networked world, the 'brand' is founded upon organisational behaviours as much as marketing planning.
citizenbay has created a programme called brandsense that ensures the 'brand' becomes more tangible and meaningful to colleagues' working lives, providing practical ways of transferring Brand theory into everyday behaviours...
Recent Example: Discovery Networks EMEA, ESPN
