There is nothing more visual in the visual identity of a brand than the font. And I love fonts.
Be they the classics like:
ones used on album covers:
even a musician’s own hand-writing:
(found here if you want to contact them Morrissey)
I recently came across this fantastic offering by those clever people at typeradio, a radio channel on type and design, based out of Den Haag. I recently listened to a insightful discussion they had with Phil Baines. Typeradio’s position is simple:
Type is speech on paper. Typeradio is speech on type.
The Sound of fonts. lovely.
Font, like marketing generally, is primarily filtered through the visual sense. How much of the marketing is filtered through the other senses?