1 Consulting Consumer Communications Director
Paul spent four years at Levi Strauss EMEA refreshing the company approach to communications in this ever more networked world, whilst also instilling more efficient and effective management of the company's communications investments.
This is now available to brands who might be looking for help on a consulting basis, be it one hour a month to one week a month
Agency Selection and Management, Contract Review, Client/Agency Relationship Auditing, Asset Leverage Strategy, Cross-Agency Inspiration and Briefing, Brand Partnerships, Communications Strategy Development, Communications Planning Process
Clients usually end up mixing this with other services
2 Communications Strategist
Hired by Agencies, Media Owners and Brands to shake up a communications brief, citizenbay can assist by:
- Composing the communications brief for the client
- Shaping a curiously effective response to the brief
3 Pitch citizen
citizenbay has supported a number of companies during a pitch process, helping agencies and content owners to shape a response with the client front of mind.
4 Industry Awards: Entry Scriptwriter
citizenbay has been involved in winning a number of awards (paul alone has collected 14). The collective been judges for a number of international and local industry events.
Using this experience and insight, citizenbay helps Brands, Agencies and Content Owners raise their chances of their Award entries being short-listed and securing the top prize.
Present Conversion Rate:
citizenbay helped the Agency secure an 87% conversion from Entry to Short-Listed Entry and a 55% conversion to Awards Won.