Global & Local. Finance & Marketing. Agency & Client. Content and Media.
Throughout the brand communications industry, the coming together of a multitude of cultures and communities creates intense opportunities for business...and incredible tensions too...
Here are services from citizenbay to help make a positive cultural shift:
1 simply curious
Without curiosity there is no business innovation.
The curious sessions opens up organisational thinking around brand communications challenges. Drawing from science, architecture, the arts and beyond, these sessions have one goal in mind: to help instill greater openness and curiosity into an organisation, thus increasing the chances for delivering business focused innovation.
2 the innovate collective
A collective of diverse and incredibly inspirational people are constantly brought in by citizenbay to help with a client's specific challenge. With a simple brief, we work alongside the organisation (be it client, agency, or any other party) to innovate in the marketing communications space, be it a single executional idea or a long term strategy.
3 Relationship Spark
Agency Auditors rightly focus on looking for efficiencies in the monetary investments made by Agencies on their client's behalf.
However, Agencies and Clients expend large amounts of emotional currency throughout their relationship. A great Client/Agency relationship is one built on trust and a close working bond.
Pitches are judged as much on the value of personal chemistry as on the value of the ideas.
Which is why citizenbay provides a special service for Agencies and Clients called Relationship Spark.
With both Agency and Client experience behind them, the citizenbay collective help analyse the relationship, work out where areas can be improved, and plan a way forward for a stronger working and personal relationship between both parties.
4 Media: Definition & Philosophy
Organisations often have a fixed view on what 'media' and 'communications' are. Such views can hold back the organisation from delivering truly transformational communication ideas that both inspire people and generate increased revenues for the organisation.
A key part of the citizenbay service is to help shape a clear organisational definition and philosophy to 'media'.