The family business is not like a corporate business. Short term business pressures exist like in any other business, but when it gets to the long term planning, things are a little different. For family businesses means generational, not 3-5 years. It means shaping the succession plan, not shaping the annual bonus targets.
From time spent with a number of large family businesses, citizenbay has crafted bespoke services to help such companies in their branding and marketing approaches.
We have also shaped a specific offering tailored to the next generation of the family, with an aim to fuse their comfort with digital to the long term goals of their family's business.
Since having spoken at a discreet family business conference for major family businesses of Europe, Paul has gained intense knowledge and sensitivity to the unique challenges they face.