Well, the Festival of Media is underway again.
Last year I had fun following it on Twitter, whilst playing Conference Bingo.
Here was my card of last year.
So I have prepared one for this year too.Here it is.
Some old ones (they just keep coming back...) Some new ones, and soem that will definately not get mentioned.
I particularly like the Angry Clients one, as I have met a few over the last 12 months where the gap between Agency Promise and Delivery has got wider in some client's minds...
I will also be following the event to see whether two words get much of a mention:
Am always an optimist.
Nothing really to say about sales. Pretty straightforward. With lots of talk at the conference about measurement, ROI and so on, I would love to know what a CFO would make of these conversations.
Meanwhile, at the conference, I would love to see a little time committed on how Agencies can build trust with clients and how Companies can strengthen trust with people...
Anyway, back to the Bingo...