My friend and fellow curious citizen Dr. Gauti Sigthorsson put me onto a fascinating discussion amongst academics in the digital humanities space. I am still delving in and out of it.
One of the subjects touched upon was the relative value of Google NGrams to those in academia.
Which led me to do this...
Pointless? Meaningless? A fundamental truth?
There are so many things wrong with this chart, but the simplicity of it should at least stimulate debate about the importance of Trust in brand behaviour...
