Young French children have enjoyed the phenomenally brilliant books of Claude Ponti for some time. His stories have a wonderful simplicity for children, yet with powerful messages that the parents connect with at the same time.
His art is equally impressive, but nothing is more impressive than his designs for the bar-codes. Each book has it's own brilliantly designed bar-code, using the characters of the book.
Ponti took something that was neutral, uninteresting and ignored by the consumer, and turned it into an integral part of the product.
All neutral and seemingly uninteresting parts of your business can offer inspirational opportunities from a marketing perspective. Audit the boring bits and challenge yourself to flip the model.
What are you doing about integrating the bar-code into your marketing strategies?