There I was a couple of weeks ago, sharing the background and philosophy of my little event curious01 to Jonathan MacDonald. A collective thinktank for the marketing industry. Then, Jonathan asked "have you heard of mLove?"
He described it as a mix between a mobile conference and Burning Man festival. Within two hours I had my ticket confirmed, my flight booked and my room secured.
I was off to some beaten up old castle somewhere in the eastern part of Germany.
Two trains, one plane and a car ride later, I arrived at the castle at one in the morning and entered the world of mLove.
A world where people came up to you with a smile and an openness rarely found at most business conferences.
An environment where people talked to share inspiration and ideas first, then discussed their businesses.
A place where people enjoyed each others company for WHO they are, NOT for what position they have or the company they work for.
An event where the inspirational speakers included people such as Kazi Islam, head of GrameenPhone IT, and inspirational speaker and writer Alan Moore, NOT someone from a big brand in the hope that they might help sell tickets.
An environment that encouraged collective thinking and community action, NOT showcasing of how clever one person is.
So far, you might think that this was some throwback to Woodstock or Ibiza, with everyone smoking something herbal. Well, for all you naysayers, think about this.
Business ideas were created by speakers and attendees in the OPEN SPACE and FUTURE CUBES sessions. These ideas are already being developed further away from the event.
Here is Jonathan MacDonald at the door to the Future Cubes. He has posted up more on the OPEN SPACE and FUTURE CUBES concept here
Business connections were also made in a way that would be impossible to find at typical marketing/business conferences. Some made in the coffee breaks, some in the collective sessions, and some around the bonfire.
And friendships were forged too. In a previous post, I raised my concerns about the marketing industry failing to focus enough on rebuilding TRUST. Over at my MondayMediaChat sessions with Bernhard Glock (ex P&G Global Media Director), I have also touched on the issue of Trust between Agency and Client.
More people who try to construct conferences and gatherings with the same spirit as mLove would be doing the marketing industry a big favour. It might start to rebuild trust.
My little attempt is curious01. I hope people will like it.