Right. You get in a lift. A confined space. With people you don't know. You choose the floor. Someone might even ask you to push the button for another floor too. You look up at nothing. You look sideways or to the floor for no apparent reason. This really is time in your day where joy rarely features.
In thousands of offices every day, employees, clients, customers and suppliers all travel a few floors in the metal box. Some suffer from claustrophobia, others from bad body odour, while others just struggle with standing next to the 'crazy one'.
Occasionally, someone decides to share personal information (we try not to listen, but we just can't help it can we?)
However, a few smart cookies have been making the 'lift experience' into something other than entering the void, Star Trek style.
Some years ago, I came across IKEA getting clever in a lift. They transformed a lift into a cosy room, where people could sit comfortably and enjoy the ride. Perfectly on brand.
Meanwhile, in Stockholm, Hotel Lydnar was a cool little hotel before it re-opened into a less rock n roll version. I stayed there a few times and loved their lift. A lift that had a panel of buttons that allowed you to select the type of music you wanted for the journey ('Can I have the 3rd floor and some reggae please?'). A perfect way to travel...
So, what lift gets the award for the Best Lift in the World?
Any suggestions please share...