citizenbay

Smile...you are in The Hospital Club Lift

Turning a negative experience into a positive one. It's what I call Flip Marketing.

I will be entering this one into the Best Lift/Elevator in the World.

Over to you to vote...

Hospital Club Lift

Originally uploaded by citizensound123

The Best LIFT in the world: How a lift (elevator) can reflect your brand

Right. You get in a lift. A confined space. With people you don't know. You choose the floor. Someone might even ask you to push the button for another floor too. You look up at nothing. You look sideways or to the floor for no apparent reason. This really is time in your day where joy rarely features.

In thousands of offices every day, employees, clients, customers and suppliers all travel a few floors in the metal box. Some suffer from claustrophobia, others from bad body odour, while others just struggle with standing next to the 'crazy one'.

Occasionally, someone decides to share personal information (we try not to listen, but we just can't help it can we?)

However, a few smart cookies have been making the 'lift experience' into something other than entering the void, Star Trek style.

Some years ago, I came across IKEA getting clever in a lift. They transformed a lift into a cosy room, where people could sit comfortably and enjoy the ride. Perfectly on brand.

Meanwhile, in Stockholm, Hotel Lydnar was a cool little hotel before it re-opened into a less rock n roll version. I stayed there a few times and loved their lift. A lift that had a panel of buttons that allowed you to select the type of music you wanted for the journey ('Can I have the 3rd floor and some reggae please?'). A perfect way to travel...

So, what lift gets the award for the Best Lift in the World?

Any suggestions please share...

Paul Bay speaking sonics at CCP Lisbon

Paul Bay speaking sonics at CCP Lisbon
Originally uploaded by citizensound123

So here I am speaking at the CCP conference in Lisbon, with my podium and my very own seat...just brilliant. And the sticker on my laptop seemed to work perfectly with the environment. If you want to read more about my speech on the Sound of Brands, then head to the citizensound blog

CCP Lisbon conference area

CCP Lisbon conference area
Originally uploaded by citizensound123

I spoke at the CCP conference in Lisbon last week. I enjoyed my time there. Stunned by the location of the CCP this year. A huge old iron smelting factory that is now a stunning shell. The organisers put on as close to a DIY conference as you could imagine. All seats, tables and even the walls to showcase Portuguese creative talent, were built out of cardboard boxes. Genious.