Off to the Media & Marketing Awards tonight

Helped on the judging again this year.
Will be interesting to see which campaign wins the top award this year.

Will it be one that is packed full of ROI success measures?

Will it be one with the Branded Content Idea?

Will be one that demonstrates brilliance in understanding how communities filter out or allow brands in to their world?

Or will it be one with a bit of telly, a smattering of print and a 'funky' outdoor poster?

We shall see...

I will also be looking out for how the media brands will be marketing themselves at the event. I presume EPSN will be bringing the red balloons...