Also on the bill at the Helsinki conference was Lord Heseltine. Speaking on key global trends in the magazine industry, here is a quick summary of his main points:
1 Embrace change in the industry. By ignoring the new realities, companies will miss out.
2 There is no such thing as strategy
3 When pressed for a global strategy, his view was to make it happen in one market, then replicate and roll out.
4 Content is critical to success in the magazine industry. He no longer sees Haymarket as a magazine publisher, but as a content creator and provider
5 Get the right people. They make the success, not strategies
6 Crunch time for any publisher will be when the web-based extension has to be set free to compete, leaving behind difficult decisions to close paper versions (see Smash Hits in the U.K.)