About Me

Paul set up citizenbay in 2004 to help organisations revitalise their communication strategy with their key communities.

We help shake things up.

At times this involves energising a company to take a fresh approach to Brand Communications; sometimes it involves revitalising structures and relationships within the organisation too.

We have helped companies on everything from building five year Brand Plans to negotiation techniques, from strategic insights on industry shifts to a ten point plan on how to improve advertising output, from energising the business plan to building simple processes or tools to save people time to focus on doing stuff.

We work with agencies too: assisting on specific client issues along with Brand positioning guidance.

We support media and entertainment companies also: Building strategic marketing alliances with brands; raising internal capabilities and confidence.

Paul recently set up the music sub-division, citizensound, working with brands to develop inspired strategic connections with music and Bands to enhance their brand relationships...with that would benefit brand, consumer and artist.

Paul also created The Comms Collective, a community of experienced specialists who deliver communications services across the spectrum…from retail real estate to corporate communications, from mobile content to customer service training, brand strategists to post-production houses.

Between 2000-2003, Paul was Director of Consumer Communications at Levi Strauss EMEA championing a more consumer-centric and integrated approach to communications thinking. He also ran the Accessories Business Division and instigated a company-wide idea generation programme.

Prior to that, Paul spent a number of years on the advertising and media agency side, starting with McCann Erickson, then Leo Burnett, ending as International Media Director at M&C Saatchi and Walker Media, working with clients such as British Airways, Coca Cola, Reebok and McDonald's

Industry Stuff:
99-04
Industry Awards include:
M&M Europe - ‘Campaign of Year’ twice plus 11 others
Media Week - Best International Campaign (oneworld)

Speaker…
‘Evaluating Effectiveness of Integrated Comms’
‘Uniting Creative & Media’
‘Media 360’
‘Integrated Marketing’
‘CEE: New Europe’
Understanding Digital Youth

Conference Chair
M&M Europe Co-Chair IMM Conference 04-07,
Food & Beverage Marketing 2006, MTV Generation XY

Furthermore…
Articles for Marketing, M&M Europe
Past Member of World Federation of Advertisers
Contributor to Centre for Integrated Marketing